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IVD Software Development: How to Bring IVD Software to Market in 8 Steps

April 4, 2023

The healthcare industry is undergoing a rapid transformation spurred by the advent of advanced medical diagnostic technology. IVD software development is a critical component of this revolution as it allows for testing, analysis, reporting, and communication without needing a physical laboratory or a visit to a doctor’s office.
Bringing IVD software development to the market can benefit patients and healthcare providers who can deliver quality care faster with fewer resources.

Projected size of the IVD market worldwide from 2018 to 2027 (in million U.S. dollars)

Source: Statista

The above graph shows the In-Vitro Diagnostics (IVD) market globally was estimated at 72.4 billion U.S. dollars in 2020, with a projected growth of 108 billion U.S. Dollars by 2027, showing its increased relevance in the healthcare industry today.

1. Conduct Market Research

Before starting the development process,  organizations must conduct market research and understand their target market, user needs, and potential competitors.

Market research should also help determine regulatory requirements that organizations must comply with and any current trends within the industry or technology space.

Below are some key points to consider when conducting market research for IVD software development:

  • Identify regulatory requirements

Identifying the regulatory requirements for your software is essential for bringing your product to market. They may vary depending on your target market, such as the FDA in the US or the European Union’s CE marking requirements (IVDR 746/2017).

  • Determine your target market

Identify the segments of the healthcare industry that your IVD software will serve. Consider factors such as geography, type of healthcare organization, and specialty areas.

  • Identify your competitors

Research the IVD software market to identify your competitors and their products. Analyze their strengths, weaknesses, pricing, and marketing strategies.

  • Understand your customers

Conduct surveys, interviews, and focus groups with healthcare professionals to understand their needs, preferences, and pain points. Use this information to tailor your IVD software to meet their specific needs.

  • Analyze market trends

Stay up-to-date on the latest trends and developments in the IVD software market. Monitor industry publications, attend conferences, and follow industry experts and thought leaders on social media.

  • Determine pricing strategy

Consider costs, target market & competition when determining pricing strategy, e.g., one-time fee. Subscription fee? Per-test fee?

2. IVD Software Classification

Understanding the classification of your IVD software is crucial before starting the planning and design process. Determine whether the IVD software is a standalone IVD medical device or a component of a larger system.  To be qualified as an IVD medical device software in the EU, the product must fulfil the definition of IVD according to Article 2(2) of Regulation IVDR 746/2017, as described in the Figure 1. The correct classification of IVD software should be done based on the rules described in Annex VIII of the IVDR. Relevant guidance documents, such as MDCG 2019-11 are also essentials for the qualification and classification of IVD software.

Fig. 1 – MDCG 2019-11 flowchart on qualification of Medical Device Software (MDSW)

Familiarize yourself with relevant regulatory frameworks, guidances and standards such as ISO 13485, IEC 62304, but also specific guidance documents published by regulators, which provide specifications and guidelines for developing, validating, and maintaining IVD software.

3. Plan and Design the Software

The next crucial step of a successful IVD software development is design and planning.

  • A well-documented and robust planning process can help provide a more detailed roadmap for development.
  • During this phase, design reviews, testing, and verification will ensure that the final version meets user requirements.
  • It is essential to incorporate user feedback at every stage of the design process to develop an intuitive interface that works effectively according to their needs.
  • Obtaining feedback from customers and stakeholders offers the development team opportunities to recognize potential concerns and areas for enhancement.
  • Developers can devise software solutions that fulfill customer needs and address their grievances by integrating feedback.
  • The importance of accurate documentation should not be underestimated as it helps trace back issues later on in the lifecycle of the software.
  • The development team must consider scalability and flexibility during the initial planning and design stages when creating the software.

4. Develop and Test the Software

Developing and testing the software is crucial in creating a working prototype.

  • The development phase is necessary to ensure the accuracy of the design, coding, and algorithms used in creating the software solutions.
  • Testing and quality assurance also play an essential role in ensuring the products meet all requirements before launch.
  • It is essential for companies to thoroughly assess each component of their software as part of this process. This includes ensuring they meet performance objectives concerning speed, responsiveness, scalability, security, reliability, and ease of use for their users.
  • Quality assurance checks help identify bugs or errors to release a defect-free product that meets all standards from regulatory bodies such as FDA or CE Marking.
  • When deploying IVD systems, manufacturers need to consider if their applications can be flexible enough to support new technological advances; future-proofing their products becomes increasingly necessary where customers demand longevity across upgrades or iterations over time.

5. Prepare a Regulatory Submission

Preparing a regulatory submission package is critical in bringing IVD software development to market. This step involves compiling documents to demonstrate that the software meets regulatory requirements and is safe and effective.

Here are some critical considerations for preparing a regulatory submission:

  • Gather relevant documents for the package

Understand regulations, standards, and risk classification of IVD software and the manufacturing role. Key documents to include are the device description, technical documentation, risk management file (ISO 14971), software lifecycle documentation (IEC 62304), and quality management system documentation (ISO 13485). Risk management must be applied and monitored during the IVD software development life cycle.

  • Prepare a performance evaluation report (PER)

This will require a comprehensive analysis of scientific evidence showing that the product meets user needs safely and effectively. IVD software performance evaluation should be prepared in accordance with relevant guidance documents, such as MDCG 2020-1 for the EU. Other guidance such as MedTech Europe Clinical Evidence Requirements for IVD can also be a good source of  additional information.

Conducting clinical performance studies is often essential for bringing IVD software to market.

Clinical performance studies are aimed at providing evidence of the safety and effectiveness of a product’s intended purpose to ensure that it’s able to diagnose, monitor and predict diseases and conditions accurately. As described in MDCG 2020-1 “Validation of the clinical performance should be considered at each change of the software to a new release. If no validation is performed, a justification should be stated in the technical documentation. With a validation of clinical performance, it is demonstrated that users can achieve clinically relevant outputs through predictable and reliable use of the MDSW”.

Adherence to relevant standards and guidelines, such as ISO 20916 (Clinical Performance Studies for In vitro diagnostics) and Good Clinical Practice (CGP), are crucial for the successful execution of clinical studies.

  • Ensure data accuracy

Ensure that that any data collected from testing is presented accurately to prove safety and efficacy before submitting your application. This includes validation and verification data, performance evaluations, and, if applicable, results from clinical studies. Carefully review all information for accuracy and completeness before submitting it.

6. Obtain Regulatory Approval

You need to obtain regulatory approval to bring IVD software development to market. Successful approval enables you to market and sell your software in compliance with local laws and regulations.

  • Familiarize yourself with the applicable regulatory frameworks and guidelines for your software. These may include ISO 13485 (quality management systems), IEC 62304 (medical device software lifecycle processes), ISO 14971 (risk management), and MDCG guidance documents such as MDCG 2019-11 (qualification and classification of software in the medical device regulations) and MDCG 2020-1 (guidance on performance evaluation for IVD software under the IVDR. You should also consider guidelines from other jurisdictions depending on your market strategy. The FDA for example has issued guidance for software as a medical device (SAMD).
  • Develop a comprehensive application package that should include all the necessary documents, data, and tests required for review. Ensure your package addresses regulatory requirements, such as conformity assessment procedures, clinical evidence, and post-market surveillance.
  • Submit the application package to the relevant regulatory authorities for review, such as the FDA in the US or notified bodies in the EU under the In Vitro Diagnostic Regulation (IVDR) 2017/746.
  • Be prepared to respond quickly and accurately to any feedback or additional information requests from regulatory agencies during the review process.
  • Make recommended changes swiftly as part of your submission to obtain approval from agencies successfully.
  • Once you receive approval from regulatory agencies, you can move forward with marketing and selling your software according to local laws & regulations, ensuring ongoing compliance with any post-market requirements.

7. Developing Marketing and Sales Strategies

Creating a successful marketing and sales strategy is essential for bringing IVD software to the market, it allows for faster positioning and gaining a competitive advantage. Make sure to develop a strong brand identity with messaging that resonates with your audience.

In addition, researching customer needs and understanding key industry trends can create a more targeted approach when it comes to the marketing of IVD software solutions, increasing your likelihood for success.

Make sure to use multiple channels such as paid advertising, email campaigns, social media and webinars to reach out to potential customers from diverse segments.

And last but not least, creating effective communication strategies to engage with customers throughout the sales cycle will also be key to promoting IVD products successfully.

8. Launch and Support the Software

Launching and supporting software is a crucial element to its success. The product can be improved over time by providing regular updates and customer service, and users can get the best experience.

Here are some points to consider when launching your IVD software development:

  • Create a comprehensive support plan that puts customer needs first. Ensure you have an efficient process for handling inquiries and technical issues as they arise.
  • Ensure that all necessary software updates are completed on schedule, so users don’t experience any delay in accessing the product’s full features or bug fixes.
  • Assess the regulatory impact of changes and bug fixes, changes to your IVD software may or may not be significant. Consider whether changes impact your regulatory approvals. MDCG 2022-6 provides additional guidance on changes to design and intended purpose in the context of the new transition timelines for IVDs in Europe.
  • Set up user feedback forms or surveys so customers can share their thoughts on the product’s performance and what improvements they want to see. This will help drive further development of the software over time.
  • Offer ongoing training opportunities for new features, so users feel confident using them once released. This will also ensure that customers know how to use their investment in your IVD software development solution fully.

Revolutionizing Healthcare With IVD Software Development

In vitro diagnostic (IVD) software development has transformed the healthcare industry by providing cost-effective testing, analysis, reporting, and communication solutions without physical laboratory equipment.

Studies indicate that healthcare providers highly prioritize in vitro diagnostic (IVD) procedures, and their optimization has the potential to enhance patient outcomes. Therefore, the development of IVD software is crucial in facilitating quicker and more accurate diagnostic results, ultimately leading to the optimization of healthcare practices.

If you need a partner in IVD software development for your business, MDx CRO is an IVD consultancy that provides end-to-end solutions to accompany you at each step of the process. Our team of highly experienced CRO strategists has extensive expertise in bringing innovative medical devices and IVD technologies to market. Request your expert consultation today.


What are the key considerations when designing IVD software?

There are several key considerations that companies should keep in mind when designing IVD software: user requirements, regulatory requirements depending on the target geographic location, data accuracy and effective data management, the software’s ability to integrate with other systems, as well as performance and usability.

What are the regulatory requirements for IVD software development in Europe?

The regulatory requirements for IVD software development in Europe are determined by the In Vitro Diagnostic Regulation (IVDR), which became applicable on May 26, 2022. They include, but are not limited to design and development, risk management, validation and verification, as well as compliance with GDPR.

What are the most common challenges in IVD software development?

The most common challenges in IVD software development include regulatory compliance (which can be complex and challenging to navigate through), ensuring integration compatibility with other systems, effective data management, and great user experience, among others.

How do you ensure the quality and reliability of IVD software?

To ensure the quality and reliability of IVD software, it’s important that companies follow all regulatory guidelines applicable to their geographical location, and use a quality management system to ensure that the development process is well-documented. Conducting testing, validation and verification processes is another essential element of software development for in vitro diagnostics.

Fondo Social Europeo dentro de la Ayuda a la Recuperación para la Cohesión y los Territorios de Europa (REACT-UE)

MED IVD HEALTHTECH S.L ha sido beneficiaria de la subvención de contratos de trabajo de la Comunidad de Madrid, cofinanciado por el Fondo Social Europeo dentro de la Ayuda a la Recuperación para la Cohesión y los Territorios de Europa (REACT-UE), a través del Programa Operativo Regional FSE, en el marco del Programa Impulso a la Contratación Estable de Jóvenes para la Recuperación Económica, gestionado por la Dirección General del Servicio Público de empleo de la Consejería de Economía, hacienda y empleo de la Comunidad de Madrid.

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